Meet Our Staff

Michael Tuno

Michael Tuno, President & Founder

The foundation of World Class is built on the experience of our President and Founder, Michael Tuno. Michael has nearly 40 years in the automotive dealer industry. His experience includes all aspects of dealer business including: Sales, F & I, Compliance, Dealer Financing, Training, and Income Development. Combining his many years of experience with his unique and well rounded financial and insurance background, Michael founded World Class and developed the ProfitCompli® Selling System to offer innovative selling and compliance training. Michael is a regular speaker at industry workshops and has written a variety of articles in trade publications.

Professional Experience

  • 1998-2001, 2014 Instructor for F&I with the NADA Automobile Dealer Candidate Academy
  • 2007-2013 Instructor for F&I with the NADA American Truck Dealer Candidate Academy
  • 1 year Vice President Franchise Sales with The Guardian Warranty Corporation
  • 9 years in Sales and Management with Universal Underwriters Group
  • 3 years Automotive Banking experience with First Fidelity Bank
  • 6 years Automotive Retail experience in Sales, F&I, and Sales Management

Publications and Workshops:

  • 2019 P&A Leadership Summit Advisory Board
  • 2018 Industry Trends Article
  • Sept. 2017 Keynote speaker: The future of compliance amid the front line: Vitamin “C” Compliance
  • 2015 F&I Showroom, “Is It Compliant? Your Responsibilities”
  • 2014 P&A, “Agent Profile”
  • 2013 Agent Entrepreneur, “Who’s Who”
  • 2007 RVDA National Convention Workshops, “F&I Compliance and Sustained Profitability for RV Dealers
  • 2005 RVDA National Convention Workshops, “Safeguards & Disposal Rule Compliance Issues”
  • 2004 RVDA National Convention Workshops, “Compliance & Profitability for RV Dealers”
  • 2000 NADA Skylink Broadcast, “F&I: Planning, Organizing, Leading and Controlling”
  • 1998 New Orleans NADA Convention seminar speaker: “How to Manage the Sub-Prime Office”
  • September 2000 Ward’s Dealer Business
  • Contributed to an article on “F&I Training Expands to Include Internet Sales”
  • July 1998 Ward’s Dealer Business
  • Contributed to an article on “Sub prime’s Possibilities Stay Buoyant”
  • May 1998 Ward’s Dealer Business, contributed to an article on “F&I’s Importance Keeps Growing”
  • October 1996 Ward’s Dealer Business, authored article on “Growing People”

Educational Background:

  • AFIP Master certification 2012, AFIP Master Certification 2nd Level 2014
  • AFIP Certified since 1996, Senior AFIP Master Certification 2009
  • L. Kellogg Graduate School of Management, Northwestern University: Executive Management Program 1997
  • MBA Temple University, May 1995 Marketing in the Automotive Industry
  • BA Dickinson College, May 1982